Woods tops Forbes list of athlete brands
2010-02-05 [13:09:57 hrs] | | In spite of the massive controversy tainting his personal life after the shocking revelation of his infidelity, Tiger Woods has been ranked the world’s top athlete brand on a list compiled by Forbes.
The business magazine estimated in its second annual ‘Fab 40’ list that Woods still represents the top sports brand by athletes, with an estimated value of USD 82 million.
It said Woods’ remaining sponsor deals with Nike Inc, Electronic Arts Inc and Procter & Gamble Co's Gillette brand will allow him to remain the world’s highest paid athlete this year.
Woods, who is taking an indefinite break from professional golf, has stayed away from public life since admitting in December that he had cheated on his wife.
His total was larger than that of the next five athletes combined, according to Forbes. Soccer star David Beckham (USD 20 million), tennis player Roger Federer (USD 16 million), NASCAR driver Dale Earnhardt Jr. (USD 14 million) and National Basketball Association stars LeBron James and Kobe Bryant (USD 13 million and USD 12 million, respectively) rounded out the top six.
While Nike and others have stood by Woods, Accenture Plc and AT&T Inc dropped him as their pitch man after he became surrounded by allegations of multiple extramarital affairs following a minor car accident outside his Florida home on Nov. 27.
The most valuable team brand is English soccer club Manchester United, worth an estimated USD 270 million, just ahead of Major League Baseball's New York Yankees at USD 266 million, Forbes said.
Among sporting events, the National Football League's Super Bowl championship game was the leader with an estimated value of USD 420 million, topping the Summer Olympic Games (USD 230 million) and the FIFA World Cup (USD 120 million), the magazine said.
In the business category, Nike at USD 10.7 billion was the top brand, outpacing Walt Disney Co's ESPN brand (USD 10.5 billion), Forbes said. Rounding out the top five were Adidas AG, PepsiCo Inc's Gatorade, and Adidas brand Reebok.
Forbes said it ranked athletes based on endorsement income relative to peers in their sport; businesses based on the amount of an enterprise's private market value attributable to its name; teams based on the portion of their overall value not a result of market demographics and league; and events based on revenue generated per day of competition.
|
| | | |
|
